Logo design 4 white water events.
Creating a simple but effective logo, to encapsulate the activities that are currently involved in Liquid Life and are proposed for the future of this annual event. An outdoor event of quality and excitement.
The dictionary definition of identity is; the individual characteristics by which something is recognised and remembered. When this definition is applied to a business it encompasses everything, including what the business does, produces and owns.
A business’ identity can be broken down into smaller, more manageable areas including the products and services the business offers, the environments in which the business trades, the entire range of communication materials and the behaviour of the business.
Liquid Life is a great example of an organisation that is being lead by public demand and requirement – but driven by stylish and up to the minute design and production.