RPM: Russell Paterson Morgan
Russell Paterson has been a Morgan owner and enthusiast since 1976 and been involved in the motor industry since 1977.
Waingroove designs were commissioned to design logo/branding for the new business in Perth, with all the emotions that would come with a Morgan Business.
Being a High end Motor dealership, with the Morgan Brand to keep in mind, The task for creating a logo for RPM was a challenge – but as you will see a success.
The brief was to blend the style and quality of the Morgan Car brand with the modern aspects of what RPM were creating in their showroom and aproach to selling Morgans.
The colours were to fit with other businesses run by Russell Paterson (Defendall) – being Black, Grey and Orange, sticking with a clear, stylish and engeniered look which could sit with any other colours or products.
Waingroove designs created Logo designs, stationery for business (Letter heads, Compliment slips, Business Cards and Signage), plus vinyl work for on Car decals, adverts for printed media and website elements for their online marketing.